DinnerPlus
Oh Wow Spices
In 2022, Scot Louie launched Dinner Plus Spices to great acclaim, but the brand needed a strategic overhaul to truly reach its full potential. To do so, Hyphen was tasked to redesign current the current pack from from naming conventions to digital marketing.
The Ask
The Process
Through social listening and category semiotics, we uncovered “Oh Wow,” Scot Louie’s signature sign-off from his cooking tutorials. Using this catchphrase, Hyphen rebranded 'DinnerPlus Spices' into the more marketable 'Oh Wow Spices. Inspired by beauty brand packaging, we designed a modern, sophisticated look with attention-grabbing color ways, resulting in a visually iconic product that redefined its market presence across all touch points.
Capabilities
BRAND VOICE
KEY MESSAGING
STRATEGY
BRAND IDENTITY SYSTEM
FOOD PACKAGING DESIGN
PRINT & DIGITAL COLLATERAL
ART DIRECTION & PHOTOGRAPHY
