Sprite
Be True To You
Develop a social ad that showcases the many sides of jeweler, Johnny Nelson, as he goes about his typical day, while staying true to the authenticity and voice of the Sprite brand.
The Ask
We decided on a docu-narrative approach, in order to authentically convey Johnny’s gritty NYC upbringing and how it influences his craft. Sprite and NYC’s urban culture have culturally overlap that dates back to the mid 90’s, often shown in their brand identity. We decided to pull visual inspiration from some of those classic 90’s advertisements.
Our Process
Capabilities
STRATEGY
CINEMATOGRAPHY / DIRECTION
PRODUCTION
ART DIRECTION
EDITING
