Ted Baker
Business As Usual
The Ask
Ted Baker reached out to Hyphen to develop content to appeal to a currently untapped market of Gen Z’s.
We follow the multi-talented Dede Lovelace—actress, DJ, and artist—as she explores her NYC roots, handpicking records for her DJ set, painting her masterpieces, and skating to her favorite local spot, all while rocking the coolest Ted Baker looks.
The creative vision was to highlight the softer side of NYC against its gritty backdrop, resulting in visuals that are both intimate and immersive.
The Process
STRATEGY
CINEMATOGRAPHY
PRODUCTION
ART DIRECTION
EDITING
MOTION GFX
Capabilities
