At Hyphen, we developed a holistic brand experience, visual identity, and packaging design that truly stand out in the rapidly growing alcohol category. By pairing custom typography with luxurious photography, we complemented Viski’s distinctive graphic icon. This new brand identity significantly raised brand equity, enabling placements not just on e-commerce sites but also in well-known alcohol and department stores like Bevmo and Nordstrom. Following the successful brand launch, Viski took things to the next level with a retail pop-up activation garnered by the success of the new L&F.